Research Keyword

When it comes to ordering food at a restaurant, does prioritizing online and mobile orders create a worse experience for walk-in customers? New research suggests yes.

Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script?

Big businesses and environmental organizations have often clashed in the past. New research from professor Kate Odziemkowska breaks down why some succeed and others fail.

A new study challenges assumptions about how to keep employees safe during confrontations. Professor Katy DeCelles breaks down those myths.

As companies adapt to a return to office, managers should know that it’s okay if their employees view them as “other,” and remember – there’s no one-size-fits-all solution to hybrid work.

What is the “ostrich effect”? And does making info easier to find help us fight our instincts to bury our heads in the sand?

Our current world order was designed 75 years ago, after World War II. The time has come for a new paradigm.

Big spikes in pricing can cause a lot of shopper outrage. Presenting consumers with the reasons behind the surge can mitigate the backlash…to an extent.