Research Keyword

A new study reveals that training AI systems with normative labels rather than factual ones significantly improves their accuracy in predicting human normative judgments.

Organizations that know what they stand for are rewarded by employees, but it must come from an honest place, new research finds.

Six months probably isn't enough time to create meaningful guardrails for the technology, and a ban on development may even hinder our ability to solve some of the deeper issues with AI.

Adopting climate reduction targets backed by science can help organizations committed to building a zero-emissions economy.

When it comes to ordering food at a restaurant, does prioritizing online and mobile orders create a worse experience for walk-in customers? New research suggests yes.

Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script?

New research from Rotman's Kate Odziemkowska reveals why some partnerships work and others fail in the pursuit of environmental goals.

A new study challenges assumptions about how to keep convenience store employees safe during confrontations. Professor Katy DeCelles breaks down those myths.