Research Keyword

From street-racing to maskless raves — why were some people taking greater risks during the pandemic? Boredom might be the answer.

When it comes to ordering food at a restaurant, does prioritizing online and mobile orders create a worse experience for walk-in customers? New research suggests yes.

Come to the bargaining table prepared with these strategies and you’ll be able to navigate even the most challenging of negotiations, says professor Geoffrey Leonardelli.

Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script?

When it comes to reporting workplace abuses, first-mover disadvantage can keep many victims quiet. How can organizations help?

A little effort may go a long way. New research suggests that employees who are challenged by their jobs may be happier in the long run.

In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today.

Daylight savings time has an impact on the stock market, part of a larger phenomenon in which the biological effects of sleep changes have negative implications across the wider economy.