Research by Topics

Why AI needs the human touch (no, really!)

Jun, 2025 | Article

Despite its wondrous capabilities, artificial intelligence will thrive when people bring their emotion, context and judgment to the mix.

Customer strategy in the age of AI: The 5 promises of personalization

Jun, 2025 | Article

As artificial intelligence continues to mature, personalization will seep across every sector. Is your business ready?

The future of work will be dehumanizing — unless leaders choose to care

May, 2025 | Article

Countering technology-driven dehumanization like AI will require organizations to be more caring, not only towards their employees, but all of their stakeholders.

The psychology of data: The hidden messages in your digital footprint

Mar, 2025 | Podcast

Every search, like and click leaves a trace — but what do these digital breadcrumbs really say about you? Author and professor Sandra Matz weighs in on the latest episode of Visiting Experts.

Is Gen Z ready to embrace AI? It’s complicated…

Feb, 2025 | Article

As we step into a future where AI is integrated into every experience, the collective wisdom of Gen Z might just be the compass we need.

Taming the machine: Why regulating AI feels impossible (but we have to try anyways)

Jan, 2025 | Podcast

"If AI didn’t offer such massive opportunities... we’d likely regulate it out of existence." On the latest episode of the Rotman Executive Summary podcast, professor Dan Trefler explores the double-edged sword of regulating artificial intelligence.

Goodbye smartphones, and other future trends to watch out for

Oct, 2024 | Article

What does the future hold? A futurist weighs in on the seismic shifts businesses should expect in the coming years.

In praise of empathic AI

Oct, 2024 | Article

Empathy feels like the last hurdle for a truly human artificial intelligence, but an AI that can simulate human empathy might be a boon for certain fields...if it's deployed correctly.