Research Keyword

For content distributors, is there an optimal release strategy? Should they drop an entire series at once or dish it out slowly, over time. New research suggests a hybrid approach is best.

When it comes to online shopping, ranking in a marketplace search engine can make or break a brand. What role does monetization of search results play in consumer choice?

Dean Susan Christoffersen joins Rotman Office Hours to answer all the mutual fund and banking questions you were too afraid to ask.

Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds.

How companies plan their marketing spend can impact long-term category growth, a recent study finds.

By focusing on healthy and educated people, access to necessary tools, responsible development of resources, and thriving markets, Canada can unleash its true potential and achieve economic growth and innovation.

To improve its ranking and return on innovation investment, Canada needs to update its outdated research and development model to attract more social scientists.

Author Cassie Holmes joins Brett Hendrie to talk about time poverty, intentional scheduling and how to make the most of the limited time we have on our new podcast Rotman Visiting Experts.