Strategy and Value Creation To binge or not to binge, that is the question Nov, 2023 | Article For content distributors, is there an optimal release strategy? Should they drop an entire series at once or dish it out slowly, over time. New research suggests a hybrid approach is best. Keywords: consumer behaviour marketing media social media strategy technology value creation Efficiency and Operational Performance Pay to play? How e-commerce sites influence customer steering Oct, 2023 | Article When it comes to online shopping, ranking in a marketplace search engine can make or break a brand. What role does monetization of search results play in consumer choice? Keywords: big data competition consumer behaviour decision making marketing operational design value creation Finance, Investing and Accounting Mutual funds and banking, 101 Sep, 2023 | Video Dean Susan Christoffersen joins Rotman Office Hours to answer all the mutual fund and banking questions you were too afraid to ask. Keywords: accounting financial markets investing savings shareholders stock exchange value creation wealth creation Behavioural Economics and Marketing Retailers can offset revenue lost from returns with gift cards Aug, 2023 | Article Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds. Keywords: behavioural economics behavioural science consumer behaviour customer retention growth marketing psychology value creation Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Economics, Trade and Policy 4 pillars of prosperity: A framework for Canadian success in the 21st century May, 2023 | Book By focusing on healthy and educated people, access to necessary tools, responsible development of resources, and thriving markets, Canada can unleash its true potential and achieve economic growth and innovation. Keywords: economics financial markets global economy government growth innovation public policy regulation Creativity, Innovation and Business Design Hiring more social scientists could be the solution to Canada’s innovation issue Feb, 2023 | Opinion To improve its ranking and return on innovation investment, Canada needs to update its outdated research and development model to attract more social scientists. Keywords: analytics business history creative destruction creativity growth innovation teams value creation Talent Management and Inclusion Is there enough time in the day to be truly happy? Yes, but you have to plan for it Feb, 2023 | Podcast Author Cassie Holmes joins Brett Hendrie to talk about time poverty, intentional scheduling and how to make the most of the limited time we have on our new podcast Rotman Visiting Experts. Keywords: emotional intelligence growth productivity psychology self-development time management value creation work and family balance Previous 1 2 3 4 5 Next
Efficiency and Operational Performance Pay to play? How e-commerce sites influence customer steering Oct, 2023 | Article When it comes to online shopping, ranking in a marketplace search engine can make or break a brand. What role does monetization of search results play in consumer choice? Keywords: big data competition consumer behaviour decision making marketing operational design value creation Finance, Investing and Accounting Mutual funds and banking, 101 Sep, 2023 | Video Dean Susan Christoffersen joins Rotman Office Hours to answer all the mutual fund and banking questions you were too afraid to ask. Keywords: accounting financial markets investing savings shareholders stock exchange value creation wealth creation Behavioural Economics and Marketing Retailers can offset revenue lost from returns with gift cards Aug, 2023 | Article Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds. Keywords: behavioural economics behavioural science consumer behaviour customer retention growth marketing psychology value creation Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Economics, Trade and Policy 4 pillars of prosperity: A framework for Canadian success in the 21st century May, 2023 | Book By focusing on healthy and educated people, access to necessary tools, responsible development of resources, and thriving markets, Canada can unleash its true potential and achieve economic growth and innovation. Keywords: economics financial markets global economy government growth innovation public policy regulation Creativity, Innovation and Business Design Hiring more social scientists could be the solution to Canada’s innovation issue Feb, 2023 | Opinion To improve its ranking and return on innovation investment, Canada needs to update its outdated research and development model to attract more social scientists. Keywords: analytics business history creative destruction creativity growth innovation teams value creation Talent Management and Inclusion Is there enough time in the day to be truly happy? Yes, but you have to plan for it Feb, 2023 | Podcast Author Cassie Holmes joins Brett Hendrie to talk about time poverty, intentional scheduling and how to make the most of the limited time we have on our new podcast Rotman Visiting Experts. Keywords: emotional intelligence growth productivity psychology self-development time management value creation work and family balance Previous 1 2 3 4 5 Next
Finance, Investing and Accounting Mutual funds and banking, 101 Sep, 2023 | Video Dean Susan Christoffersen joins Rotman Office Hours to answer all the mutual fund and banking questions you were too afraid to ask. Keywords: accounting financial markets investing savings shareholders stock exchange value creation wealth creation Behavioural Economics and Marketing Retailers can offset revenue lost from returns with gift cards Aug, 2023 | Article Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds. Keywords: behavioural economics behavioural science consumer behaviour customer retention growth marketing psychology value creation Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Economics, Trade and Policy 4 pillars of prosperity: A framework for Canadian success in the 21st century May, 2023 | Book By focusing on healthy and educated people, access to necessary tools, responsible development of resources, and thriving markets, Canada can unleash its true potential and achieve economic growth and innovation. Keywords: economics financial markets global economy government growth innovation public policy regulation Creativity, Innovation and Business Design Hiring more social scientists could be the solution to Canada’s innovation issue Feb, 2023 | Opinion To improve its ranking and return on innovation investment, Canada needs to update its outdated research and development model to attract more social scientists. Keywords: analytics business history creative destruction creativity growth innovation teams value creation Talent Management and Inclusion Is there enough time in the day to be truly happy? Yes, but you have to plan for it Feb, 2023 | Podcast Author Cassie Holmes joins Brett Hendrie to talk about time poverty, intentional scheduling and how to make the most of the limited time we have on our new podcast Rotman Visiting Experts. Keywords: emotional intelligence growth productivity psychology self-development time management value creation work and family balance Previous 1 2 3 4 5 Next
Behavioural Economics and Marketing Retailers can offset revenue lost from returns with gift cards Aug, 2023 | Article Sending the shoes back? How about this lovely gift card? To address the US$816 billion in lost revenue, retailers should look at improving their cross-selling efforts, new research finds. Keywords: behavioural economics behavioural science consumer behaviour customer retention growth marketing psychology value creation Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Economics, Trade and Policy 4 pillars of prosperity: A framework for Canadian success in the 21st century May, 2023 | Book By focusing on healthy and educated people, access to necessary tools, responsible development of resources, and thriving markets, Canada can unleash its true potential and achieve economic growth and innovation. Keywords: economics financial markets global economy government growth innovation public policy regulation Creativity, Innovation and Business Design Hiring more social scientists could be the solution to Canada’s innovation issue Feb, 2023 | Opinion To improve its ranking and return on innovation investment, Canada needs to update its outdated research and development model to attract more social scientists. Keywords: analytics business history creative destruction creativity growth innovation teams value creation Talent Management and Inclusion Is there enough time in the day to be truly happy? Yes, but you have to plan for it Feb, 2023 | Podcast Author Cassie Holmes joins Brett Hendrie to talk about time poverty, intentional scheduling and how to make the most of the limited time we have on our new podcast Rotman Visiting Experts. Keywords: emotional intelligence growth productivity psychology self-development time management value creation work and family balance Previous 1 2 3 4 5 Next
Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article How companies plan their marketing spend can impact long-term category growth, a recent study finds. Keywords: advertising branding consumer behaviour marketing media social media start-ups value creation Economics, Trade and Policy 4 pillars of prosperity: A framework for Canadian success in the 21st century May, 2023 | Book By focusing on healthy and educated people, access to necessary tools, responsible development of resources, and thriving markets, Canada can unleash its true potential and achieve economic growth and innovation. Keywords: economics financial markets global economy government growth innovation public policy regulation Creativity, Innovation and Business Design Hiring more social scientists could be the solution to Canada’s innovation issue Feb, 2023 | Opinion To improve its ranking and return on innovation investment, Canada needs to update its outdated research and development model to attract more social scientists. Keywords: analytics business history creative destruction creativity growth innovation teams value creation Talent Management and Inclusion Is there enough time in the day to be truly happy? Yes, but you have to plan for it Feb, 2023 | Podcast Author Cassie Holmes joins Brett Hendrie to talk about time poverty, intentional scheduling and how to make the most of the limited time we have on our new podcast Rotman Visiting Experts. Keywords: emotional intelligence growth productivity psychology self-development time management value creation work and family balance Previous 1 2 3 4 5 Next
Economics, Trade and Policy 4 pillars of prosperity: A framework for Canadian success in the 21st century May, 2023 | Book By focusing on healthy and educated people, access to necessary tools, responsible development of resources, and thriving markets, Canada can unleash its true potential and achieve economic growth and innovation. Keywords: economics financial markets global economy government growth innovation public policy regulation Creativity, Innovation and Business Design Hiring more social scientists could be the solution to Canada’s innovation issue Feb, 2023 | Opinion To improve its ranking and return on innovation investment, Canada needs to update its outdated research and development model to attract more social scientists. Keywords: analytics business history creative destruction creativity growth innovation teams value creation Talent Management and Inclusion Is there enough time in the day to be truly happy? Yes, but you have to plan for it Feb, 2023 | Podcast Author Cassie Holmes joins Brett Hendrie to talk about time poverty, intentional scheduling and how to make the most of the limited time we have on our new podcast Rotman Visiting Experts. Keywords: emotional intelligence growth productivity psychology self-development time management value creation work and family balance Previous 1 2 3 4 5 Next
Creativity, Innovation and Business Design Hiring more social scientists could be the solution to Canada’s innovation issue Feb, 2023 | Opinion To improve its ranking and return on innovation investment, Canada needs to update its outdated research and development model to attract more social scientists. Keywords: analytics business history creative destruction creativity growth innovation teams value creation Talent Management and Inclusion Is there enough time in the day to be truly happy? Yes, but you have to plan for it Feb, 2023 | Podcast Author Cassie Holmes joins Brett Hendrie to talk about time poverty, intentional scheduling and how to make the most of the limited time we have on our new podcast Rotman Visiting Experts. Keywords: emotional intelligence growth productivity psychology self-development time management value creation work and family balance Previous 1 2 3 4 5 Next
Talent Management and Inclusion Is there enough time in the day to be truly happy? Yes, but you have to plan for it Feb, 2023 | Podcast Author Cassie Holmes joins Brett Hendrie to talk about time poverty, intentional scheduling and how to make the most of the limited time we have on our new podcast Rotman Visiting Experts. Keywords: emotional intelligence growth productivity psychology self-development time management value creation work and family balance Previous 1 2 3 4 5 Next