Behavioural Economics and Marketing Mind the gap: Should businesses weigh in on divisive topics? Apr, 2024 | Podcast Rhia Catapano As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively. Behavioural Economics and Marketing 15 reasons you should read this article! Sep, 2023 | Article Rhia Catapano In the realm of persuasion, people generally believe that more is better. But that isn’t always true: Over-arguing can also trigger a negative response. Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Rhia Catapano Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Talent Management and Inclusion Why we should make negative opinions more agreeable Jul, 2021 | Opinion Rhia Catapano When it comes to issues, we're more likely to share our views of support than of opposition. New research from Rotman's Rhia Catapano sheds light on the psychological reasons why.
Behavioural Economics and Marketing 15 reasons you should read this article! Sep, 2023 | Article Rhia Catapano In the realm of persuasion, people generally believe that more is better. But that isn’t always true: Over-arguing can also trigger a negative response. Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Rhia Catapano Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Talent Management and Inclusion Why we should make negative opinions more agreeable Jul, 2021 | Opinion Rhia Catapano When it comes to issues, we're more likely to share our views of support than of opposition. New research from Rotman's Rhia Catapano sheds light on the psychological reasons why.
Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Rhia Catapano Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Talent Management and Inclusion Why we should make negative opinions more agreeable Jul, 2021 | Opinion Rhia Catapano When it comes to issues, we're more likely to share our views of support than of opposition. New research from Rotman's Rhia Catapano sheds light on the psychological reasons why.
Talent Management and Inclusion Why we should make negative opinions more agreeable Jul, 2021 | Opinion Rhia Catapano When it comes to issues, we're more likely to share our views of support than of opposition. New research from Rotman's Rhia Catapano sheds light on the psychological reasons why.