Research Contributor

While money certainly buys happiness, as you climb higher up the economic ladder, you're less likely to derive pleasure from meaningful experiences.

As the world becomes more polarized, companies are being pulled into the maelstrom. On the latest Executive Summary podcast, assistant professor Rhia Catapano explains how brands can weigh in more effectively.

In the realm of persuasion, people generally believe that more is better. But that isn’t always true: Over-arguing can also trigger a negative response.

Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script?

When it comes to issues, we're more likely to share our views of support than of opposition. New research from Rotman's Rhia Catapano sheds light on the psychological reasons why.