AI, Analytics and Big Data Rotman Management Magazine Speaker Series: Machine Learning in Business: Issues for Society, winter 2020 Feb, 2020 | Video John Hull Teaching machines to behave intelligently raises a number of difficult issues for society, says professor John Hull, a video entitled Machine Learning in Business. AI, Analytics and Big Data Machine Learning in Business delves into the new tools shaking up the business world Dec, 2019 | Book John Hull In this new book, professor John Hull breaks down the fundamental principles of machine learning for the business professional. Finance, Investing and Accounting The future of financial services May, 2018 | Article John Hull What will financial services look like in 2035? Only one thing is certain: banks that fail to embrace new and emerging technology will not survive. Finance, Investing and Accounting Measuring market risk: the Fundamental Review of the Trading Book May, 2015 | Video John Hull Professor John Hull breaks down the concept of value at risk, and describes how markets — and regulators — measure risk in the markets.