Behavioural Economics and Marketing What makes an ad effective, and other marketing questions answered Sep, 2024 | Video David Soberman Why are some commercials just so bad? How will AI change advertising? And how do marketers know what I want, anyway? Professor David Soberman answers these questions and more on the latest Rotman Office Hours. Leadership and Career Development Compromise conundrum: When too much info leads to poor health insurance choices Jun, 2024 | Article David Soberman A new study finds that new-to-the-workforce employees might make less-than-optimal choices when it comes to their benefits packages when faced with too much information. How can employers and employees address that risk? Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article David Soberman How companies plan their marketing spend can impact long-term category growth, a recent study finds. Behavioural Economics and Marketing First Target, then Nordstrom — why do big retailers keep failing in Canada? Apr, 2023 | Opinion David Soberman Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border.
Leadership and Career Development Compromise conundrum: When too much info leads to poor health insurance choices Jun, 2024 | Article David Soberman A new study finds that new-to-the-workforce employees might make less-than-optimal choices when it comes to their benefits packages when faced with too much information. How can employers and employees address that risk? Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article David Soberman How companies plan their marketing spend can impact long-term category growth, a recent study finds. Behavioural Economics and Marketing First Target, then Nordstrom — why do big retailers keep failing in Canada? Apr, 2023 | Opinion David Soberman Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border.
Behavioural Economics and Marketing When you have a new product launch, should you go big or more targeted? Jun, 2023 | Article David Soberman How companies plan their marketing spend can impact long-term category growth, a recent study finds. Behavioural Economics and Marketing First Target, then Nordstrom — why do big retailers keep failing in Canada? Apr, 2023 | Opinion David Soberman Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border.
Behavioural Economics and Marketing First Target, then Nordstrom — why do big retailers keep failing in Canada? Apr, 2023 | Opinion David Soberman Professor David Soberman weighs in on why popular American retailers struggle to stay in business north of the border.