Behavioural Economics and Marketing Your guide to giving better gifts, according to research Dec, 2023 | Podcast Cindy Chan Gifts play a huge role in relationship building, and there is a way to get better at the process. Assistant professor Cindy Chan joined the Executive Summary podcast to explain how. Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Cindy Chan Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do.
Behavioural Economics and Marketing Online shoppers swayed by customer reviews of physical products – not experiences Jun, 2021 | Article Cindy Chan Online reviews matter more than ever. Yet as a new U of T study shows, not all customer reviews have the same impact. When it comes to paying for experiences versus objects, people would rather be told what to buy than what to do.