Groundbreaking ideas and research for engaged leaders
Rotman Insights Hub | University of Toronto - Rotman School of Management Groundbreaking ideas and research for engaged leaders
Rotman Insights Hub | University of Toronto - Rotman School of Management

Shtick to Business: What the Masters of Comedy Can Teach You About Breaking Rules, Being Fearless, and Building a Serious Career

Shtick to Business: What the Masters of Comedy Can Teach You About Breaking Rules, Being Fearless, and Building a Serious Career


Peter McGraw is a marketing and psychology professor at the Leeds School of Business and the Department of Psychology and Neuroscience at University of Colorado Boulder. He is the co-creator of the Benign Violation Theory, and more than 800,000 people have watched his TEDx talk, “What makes things funny?” Peter is the author of Shtick to Business and The Humor Code. He also hosts I’M NOT JOKING, a podcast that looks at the lives of funny people from entertainment, business, science, and the arts.