Behavioural Economics and Marketing No pain, no (political) gain? Nov, 2023 | Article Spike Lee What does pain tolerance have to do with politics? New evidence shows that heightened pain sensitivity is linked to sympathy for opposing political views. Behavioural Economics and Marketing A new framework for to combat antiscience attitudes: What businesses need to know Mar, 2023 | Article Spike Lee Counter skepticism towards science by highlighting messenger experience, scientific process, and trusted community members. Rotman's Spike Lee shares practical tips for delivering scientific information to diverse audiences. AI, Analytics and Big Data Your smartphone is not making you dumber: digital tech can enhance our cognitive abilities Aug, 2021 | Article Lorenzo Cecutti Spike Lee It turns out that digital technology is not causing us to lose our intellectual edge. Instead, our smart devices can enhance our ability to get things done. Behavioural Economics and Marketing The hidden link between pandemic fears and xenophobia Aug, 2020 | Article Spike Lee Is the pandemic warping our sense of risk? Why our emotions and fears might be playing into xenophobic attitudes, and what we can do about it.