Efficiency and Operational Performance What’s in the box: How mystery sells…and when it doesn’t Jul, 2025 | Article Ming Hu Shreyas Sekar Blind boxes gamify commerce, but the mystery-driven model doesn’t work equally well for all products, new research finds. Behavioural Economics and Marketing The real dangers of fake reviews: How the billion-dollar industry is reshaping e-commerce Jan, 2024 | Podcast Shreyas Sekar Phony stars and false testimonials are rampant online. Assistant professor Shreyas Sekar explores what the future of reviews looks like, and how big platforms can better tackle the problem. Efficiency and Operational Performance Blend popular results with a bit of variety to hook online shoppers Nov, 2021 | Article Shreyas Sekar Introducing variety into popular product recommendations can increase customer engagement by upwards of 30 per cent, a new study shows.
Behavioural Economics and Marketing The real dangers of fake reviews: How the billion-dollar industry is reshaping e-commerce Jan, 2024 | Podcast Shreyas Sekar Phony stars and false testimonials are rampant online. Assistant professor Shreyas Sekar explores what the future of reviews looks like, and how big platforms can better tackle the problem. Efficiency and Operational Performance Blend popular results with a bit of variety to hook online shoppers Nov, 2021 | Article Shreyas Sekar Introducing variety into popular product recommendations can increase customer engagement by upwards of 30 per cent, a new study shows.
Efficiency and Operational Performance Blend popular results with a bit of variety to hook online shoppers Nov, 2021 | Article Shreyas Sekar Introducing variety into popular product recommendations can increase customer engagement by upwards of 30 per cent, a new study shows.