Behavioural Economics and Marketing Want to be more persuasive online? Use the present tense Dec, 2023 | Article Sam Maglio New research examined millions of Amazon reviews to see what effect verb tenses had on audience persuasion. Behavioural Economics and Marketing Buying something new? It's ok to take your time to decide Aug, 2022 | Article Sam Maglio Consumers who spend more time deliberating about a product are more likely to make the most out of their purchase, new research finds. Healthcare and Life Sciences Gut check: how to make sense of data Apr, 2022 | Article Sam Maglio Are you ready to ditch the mask? As the world opens back up, and we take on the task of determining our personal risk tolerance, how can we evaluate whether our decisions are sound? Professor Sam Maglio weighs in in this Rotman Magazine sneak peek.