Behavioural Economics and Marketing Can you give people too many rewards? When fundraising, yes. Feb, 2024 | Article Ramy Elitzur When it comes to crowdfunding, too much choice is a bad thing. New research on rewards-for-donation sites finds the "sweet spot" for attracting potential funders. Efficiency and Operational Performance The future of the travel industry Dec, 2021 | Article Ramy Elitzur Of all the sectors of the economy disrupted by COVID-19, perhaps none has been hit harder than that of the travel industry. So what's next? Creativity, Innovation and Business Design How women-led companies can raise more money through crowdfunding Oct, 2021 | Opinion Ramy Elitzur Research shows it can be more difficult for female entrepreneurs to find funding for their start-ups, in part because entrepreneurship is itself seen as a masculine pursuit. The good news: they can overcome these barriers through "social validation." Finance, Investing and Accounting NFL and NHL salary caps have worked out well for players Aug, 2021 | Article Ramy Elitzur Professor Ramy Elitzur uses game theory to unlock the current state of salary caps in professional sports. The latest twist? The use of cryptocurrency as a signing bonus of Lionel Messi, one of the most iconic soccer stars in the world. AI, Analytics and Big Data Pandemic Moneyball: How COVID-19 has affected baseball odds Apr, 2021 | Opinion Ramy Elitzur What can Moneyball — and its lasting impact on the world of baseball — teach us about the pandemic? Finance, Investing and Accounting Why the 'Moneyball advantage' is not always a home run Apr, 2019 | Opinion Ramy Elitzur While data analytics boosted early adapters such as baseball’s Oakland Athletics, its value levels off once the secret sauce is widely available, says Rotman professor Ramy Elitzur.