Behavioural Economics and Marketing Retail karma: How guilt makes customers go easy on retailers Jan, 2025 | Article Pankaj Aggarwal In the world of shopping, consumers subscribe to the notion of "what goes around, comes around." Following bad behaviour, they're more likely to treat their next destination more kindly, new research finds. Behavioural Economics and Marketing Why Betty Crocker BBQ sauce wouldn’t sell: The unexpected challenges of being a 'female' brand Nov, 2024 | Article Pankaj Aggarwal Brands that are anthropomorphized as "female" might struggle to break into new categories as consumers expect female brands to conform to gender stereotypes more than male ones, new research finds. Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Dec, 2022 | Podcast Pankaj Aggarwal In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Behavioural Economics and Marketing When it comes to our perceptions and expectations, company size matters Jun, 2019 | Article Pankaj Aggarwal A recent Rotman study shows that consumers pay attention to the size and type of companies they deal with, and they make certain judgement calls about customer service and competence.
Behavioural Economics and Marketing Why Betty Crocker BBQ sauce wouldn’t sell: The unexpected challenges of being a 'female' brand Nov, 2024 | Article Pankaj Aggarwal Brands that are anthropomorphized as "female" might struggle to break into new categories as consumers expect female brands to conform to gender stereotypes more than male ones, new research finds. Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Dec, 2022 | Podcast Pankaj Aggarwal In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Behavioural Economics and Marketing When it comes to our perceptions and expectations, company size matters Jun, 2019 | Article Pankaj Aggarwal A recent Rotman study shows that consumers pay attention to the size and type of companies they deal with, and they make certain judgement calls about customer service and competence.
Behavioural Economics and Marketing Talk human to me: Understand how brands connect with us on a human level Dec, 2022 | Podcast Pankaj Aggarwal In a world where brands compete for our attention, creating emotional connections through anthropomorphism can make a significant impact. Professor Pankaj Aggarwal shares insights on the pros and cons of humanizing brands and how it's changing today. Behavioural Economics and Marketing When it comes to our perceptions and expectations, company size matters Jun, 2019 | Article Pankaj Aggarwal A recent Rotman study shows that consumers pay attention to the size and type of companies they deal with, and they make certain judgement calls about customer service and competence.
Behavioural Economics and Marketing When it comes to our perceptions and expectations, company size matters Jun, 2019 | Article Pankaj Aggarwal A recent Rotman study shows that consumers pay attention to the size and type of companies they deal with, and they make certain judgement calls about customer service and competence.