Behavioural Economics and Marketing Talk human to me: Understanding the new ways brands interact with us Nov, 2022 | Podcast Pankaj Aggarwal When we humanize brands, it changes how we see them. Professor Pankaj Aggarwal dives into how and why we anthropomorphize brands, and why it matters. Behavioural Economics and Marketing When it comes to our perceptions and expectations, company size matters Jun, 2019 | Article Pankaj Aggarwal A recent Rotman study shows that consumers pay attention to the size and type of companies they deal with, and they make certain judgement calls about customer service and competence.
Behavioural Economics and Marketing When it comes to our perceptions and expectations, company size matters Jun, 2019 | Article Pankaj Aggarwal A recent Rotman study shows that consumers pay attention to the size and type of companies they deal with, and they make certain judgement calls about customer service and competence.