Behavioural Economics and Marketing When it comes to politics, it may pay to be nice Feb, 2023 | Article Matthew Feinberg As the U.S. presidential primaries kick off, candidates should take heed: you can attract more social media followers with civility than nasty comments, new research finds. Behavioural Economics and Marketing Presenting art as sacred increases public's willingness to protect it Sep, 2022 | Article Siyin Chen Rachel Ruttan Matthew Feinberg Discover why any artwork, even an amateur drawing, can be seen as sacred and how this connection can lead to increased protection of the artwork, according to new research Rotman. Sustainability and Social Impact Extreme action costs popular support for protest movements Apr, 2020 | Article Matthew Feinberg New research has found that social change advocates face an activist’s dilemma. While extreme actions can bring more attention to a cause than moderate ones, they are more likely to diminish support, even among natural sympathizers. Efficiency and Operational Performance Key things to keep in mind when building great teams Jul, 2019 | Article Matthew Feinberg If you want to understand why groups are so hard to build, you have to understand human nature, says Matthew Feinberg.