Efficiency and Operational Performance Pay to play? How e-commerce sites influence customer steering Oct, 2023 | Article Heski Bar-Isaac When it comes to online shopping, ranking in a marketplace search engine can make or break a brand. What role does monetization of search results play in consumer choice? Economics, Trade and Policy (Almost) everything you wanted to know about micro-economics, but were too afraid to ask Aug, 2023 | Video Heski Bar-Isaac Professor Heski Bar-Isaac joins Rotman Office Hours to answer your questions. Behavioural Economics and Marketing One consumer group has the power to influence product pricing, research reveals May, 2023 | Opinion Sandro Shelegia Heski Bar-Isaac More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price. Efficiency and Operational Performance Unlocking savings: How minimum advertised price benefits online shoppers and fuels competitive markets Dec, 2019 | Article Heski Bar-Isaac Online shoppers may be pleasantly surprised when their product price drops during checkout. They can probably thank MAP restraint.