Finance, Investing and Accounting Fear, familiarity and finance: Unraveling the psychological forces behind investment choices May, 2023 | Article Bing Han How does fear, familiarity and skepticism influence consumer choices and capital markets? Professor Bing Han explores the hidden biases that shape investment preferences. Finance, Investing and Accounting Investor behavior: Why people talk and what It Means for your investing strategy Sep, 2022 | Article Bing Han Friendly advice, social media brags, office gossip — investing is a social activity. What does that mean for returns? Behavioural Economics and Marketing How social media encourages consumption May, 2020 | Article Bing Han How does the use of social media impact your ability to mange your personal finances? Bing Han explores how technology is promoting consumption more and more, as people save less and less.