Behavioural Economics and Marketing What 99-cent pricing is really doing to grocery prices Jul, 2025 | Article Zachary Zhong The "left-digit bias" is so ingrained in consumer psychology that it might actually be driving shrinkflation, new research finds. Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Zachary Zhong Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events?
Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Zachary Zhong Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events?