Behavioural Economics and Marketing What 99-cent pricing is really doing to grocery prices Jul, 2025 | Article Zachary Zhong The "left digit bias" is so ingrained in consumer psychology that it might actually be driving shrinkflation, new research finds. Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Zachary Zhong Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events?
Behavioural Economics and Marketing How historical memories shape consumer choices May, 2023 | Article Zachary Zhong Nearly a century later, the Second World War conflict between Japan and China is still having an impact on brand sales, a new study finds. With such a lasting influence, how can brands navigate historical events?