Behavioural Economics and Marketing To increase support for public art, tie its meaning to humanity Sep, 2022 | Article Siyin Chen Rachel Ruttan Matthew Feinberg All art can be seen as sacred, and when it is people are more likely to protect it. To achieve this, new research suggests highlighting the work's historical and spiritual significance. Sustainability and Social Impact Extreme action costs popular support for protest movements Apr, 2020 | Article Matthew Feinberg New research has found that social change advocates face an activist’s dilemma. While extreme actions can bring more attention to a cause than moderate ones, they are more likely to diminish support, even among natural sympathizers. Efficiency and Operational Performance Key things to keep in mind when building great teams Jul, 2019 | Article Matthew Feinberg If you want to understand why groups are so hard to build, you have to understand human nature, says Matthew Feinberg.