Behavioural Economics and Marketing Why do we discount digital? Jan, 2023 | Article Rhia Catapano Consumers are willing to pay more for the physical version of a product — even when a digital version better meets their needs. Can marketers flip the script? Talent Management and Inclusion Why we should make negative opinions more agreeable Jul, 2021 | Opinion Rhia Catapano When it comes to issues, we're more likely to share our views of support than of opposition. New research from Rotman's Rhia Catapano sheds light on the psychological reasons why.