Behavioural Economics and Marketing How personal stories undermine public health and financial messaging Nov, 2020 | Article Laura Doering Research shows that negative personal stories shared in microsavings groups and anti-vaccine discussions can erode the intended message. Creating champions to share positive experiences and information may be the key to getting messages across. Talent Management and Inclusion Unlocking the gender earnings gap: How location boosts women's home-based businesses Sep, 2019 | Article Laura Doering Being on the ground floor of a housing complex can double the income of female home-based business owners. New research reveals a surprising factor that significantly impacts the earnings of women entrepreneurs in developing countries. Behavioural Economics and Marketing The value of an old-fashioned visit to your bank branch Jun, 2019 | Opinion Laura Doering The popularity of online banking has put old-fashioned, brick-and-mortar branches under threat. Yet research shows the benefits of having a face-to-face relationship with your bank.