AI, Analytics and Big Data Rotman Management Magazine Speaker Series: Machine Learning in Business: Issues for Society, winter 2020 Feb, 2020 | Video John Hull Teaching machines to behave intelligently raises a number of difficult issues for society, says professor John Hull, a video entitled Machine Learning in Business. AI, Analytics and Big Data A comprehensive guide to 'Machine Learning in Business' for finance professionals Dec, 2019 | Book John Hull With practical examples, downloadable files, and insights on the future of finance career, professor John Hull's new book goes in-depth on AI and its uses in the financial industry. Finance, Investing and Accounting The future of financial services May, 2018 | Article John Hull What will financial services look like in 2035? Only one thing is certain: banks that fail to embrace new and emerging technology will not survive. Finance, Investing and Accounting Measuring market risk: the Fundamental Review of the Trading Book May, 2015 | Video John Hull Professor John Hull breaks down the concept of value at risk, and describes how markets — and regulators — measure risk in the markets.