Avi  Goldfarb

Professor Avi Goldfarb
Professor of Marketing
Rotman School of Management


Other


Publications

Gordon, Brett, Avi Goldfarb, and Yang Li. 2013. Does price elasticity vary with economic growth? A cross-category analysis. Journal of Marketing Research 50(1), 4-23.
     Working Paper Version   Elasticities by category-quarter and code
Measures price elasticity in 19 categories over 6 years.


Working Papers

Goldfarb, Avi and Catherine Tucker. Conducting Research with Quasi-Experiments: A Guide for Marketers
Guide to quasi-experimental methods.

Agrawal, Ajay, Avi Goldfarb, and Florenta Teodoridis. Does Knowledge Accumulation Increase the Returns to Collaboration?
Explores testable implications of Jones' knowledge burden hypothesis.

Campbell, James, Avi Goldfarb, and Kitty Wang. Coordinating on Design Standards: The Role of Editors
Models why an industry might cede control to a powerful editor.

Yang, Yupin, and Avi Goldfarb. Who Sponsors Whom and Why? An Empirical Investigation of Sports Sponsorships
Explores equilibrium effects of sponsorship bans in English football.