How do you evaluate whether an out-there idea is worth your time? How do you justify the cost when the ROI is unknown? To say yay or nay to an innovative idea, you need the right information first.
Professor David Zweig breaks down what it takes to be a good boss today, and why it's time to stop managing people like thermostats.
When we humanize brands, it changes how we see them. Professor Pankaj Aggarwal dives into how and why we anthropomorphize brands, and why it matters.