MGT 1301-01
Fundamentals of Strategic Management
Full-time MBA Program, Winter 2000
MGT 1301 introduces basic concepts, frameworks, and methodologies useful to managers in crafting and executing business strategy. The course focuses on the fundamental conditions that enable a firm to conceive, develop, and sustain a superior strategic position. The material covers the functions and responsibilities of senior management, the issues affecting the success of the organization, and the decisions determining its direction.
The MBA curriculum requires the study of several management functions and their underlying disciplines. In considering how a general manager can position a business and its resources to maximize long-term returns in the face of competition and uncertainty, this course provides you with an opportunity to use the functional knowledge developed in other courses and in your work experience.
Objectives Module II
This module provides you with the opportunity to extensively investigate the external and internal environments of a firm. The competitive environment possesses opportunities and threats that impact which strategies will be successful.
What factors in the environment are most significant to strategic decisions and firm performance? Analytical tools are introduced and utilized in case analyses to identify and systematically assess the environmental forces acting on organizations. Furthermore, you are introduced to a framework for identifying and evaluating a firm’s core capabilities.
The main objective in this module is for you to build an expertise in assessing and formulating firm strategies based on your analysis of environmental forces and firm capabilities.
Ultimately, the objective of this course, for all of us, is to improve our decision-making capabilities through the acquisition and internalization of strategy tools and through active discussion and debate with our peers. The emphasis in this course, and particularly class discussion, is on thinking and learning rather than finding the right answer.
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