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Rotman MMPA Students Win National eCommerce Case Competition

TORONTO, March 27, 2002 -- The Master of Management & Professional Accounting Program at the Rotman School of Management is very proud to announce that a Rotman MMPA team of five students placed first in the Fourth Annual Electronic Commerce Case Competition for Graduate Business Students in Saint John, New Brunswick. The Rotman team made up of Adam Zalev, Hannes Portmann, Radhika Ruparell, Jeff Ku and Karl Michael finished first out of seven teams, winning the $10,000 prize and successfully defeating McGill who had won the event for three consecutive years. The case required competitors to assist the National Research Council of Canada in formulating an action plan and research agenda to develop an Electronic Health and Welfare cluster within the province of New Brunswick.

The competition was held from March 19 to 23. Teams were given 29 hours to develop a solution. The solution was then presented to a panel of six judges who chose four finalists to compete for the top prize. The final presentation was observed by 13 judges and approximately 150 other members of the Saint John business community. In additon to the Rotman School, finalists included teams from McGill University, McMaster University and the University of New Brunswick at Saint John. For additional information on the competition, please visit http://www.business.unbsj.ca/eccase/winners.html

Some of the judges' comments regarding the Rotman MMPA presentation included: "Excellent grasp of theoretical strategic models and ability to integrate with practical solutions." "Strong understanding of both the national and regional issues facing both the healthcare system and the province of New Brunswick." "Incredible presentation and compelling arguments."

The team would like to thank the University of New Brunswick at Saint John and all of the other sponsors who showed great hospitality during the competition. In addition, the team would like to thank Andersen, Ernst & Young and PricewaterhouseCoopers who allowed the students time off from the current work term to compete.

For more information about the Rotman MMPA program, please visit: www.rotman.utoronto.ca/mmpa

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For further information, please contact:

Ken McGuffin
Manager, Media Relations
Rotman School of Management
Voice: (416) 946-3818
E-mail: mcguffin@rotman.utoronto.ca


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