Rotman School Research Honoured at Marketing Science Conference
Toronto, June 15, 2020 – Research by faculty members at the University of Toronto’s Rotman School of Management was honoured at the ISMS Marketing Science conference last week.
The conference, hosted online this year by the Fuqua School of Business at Duke University, is an annual event that brings together leading marketing scholars, practitioners, and policy makers with a shared interest in rigorous scientific research on marketing problems.
Dinara Akchurina, a PhD student at Insead who will be joining the Rotman School in July as an assistant professor of marketing, won the ISMS Doctoral Dissertation Proposal Competition. Her doctoral dissertation is "Product Design in Online Education for Children."
Profs. Avi Goldfarb and Nitin Mehta were recognized as finalists for the INFORMS 2020 Long Term Impact Award. The award is given to the paper is given to the paper that is viewed to have made a significant long run impact on the field of Marketing. The finalists were chosen from the pool of all prior marketing papers in all INFORMS journals published from 2010 to 2015.
“Privacy Regulation and Online Advertising” co-authored by Prof. Goldfarb, who holds the Rotman Chair in Artificial Intelligence and Healthcare, with Prof. Catherine Tucker of MIT, was published in Management Science in 2011.
“Examining the Demand Elasticities in the Hanemann’s framework: A Theoretical and Empirical Analysis,” co-authored by Prof. Mehta, with Profs. Xinlei Chen of the Shanghai Advanced Institute of Finance and Om Narasimhan of the London School of Economics, was published in Marketing Science in 2010.
The Rotman School of Management is part of the University of Toronto, a global centre of research and teaching excellence at the heart of Canada’s commercial capital. Rotman is a catalyst for transformative learning, insights and public engagement, bringing together diverse views and initiatives around a defining purpose: to create value for business and society. For more information, visit www.rotman.utoronto.ca
-30- Ken McGuffin
Manager, Media Relations
Rotman School of Management
Voice: (416) 946-3818
E-mail: mcguffin@rotman.utoronto.ca