Nina Mažar, an associate professor of marketing, is one of the leading researchers and teachers in the area of behavioural economics.

The Poets&Quants’ “Top 40 Under 40? recognizes young faculty members, who represent elite schools from around the world who excel in research while also succeeding the in the classroom.

Prof. Mažar investigates consumer behavior and is best known for her work on dishonesty, moral decision-making and its implications for policy. Her research topics include irrational attraction to free products, the paradoxes of green behavior and the psychological pain of making payments.

She coordinates the Rotman School’s Behavioural Economics in Action group – a research cluster which partners with non-profit organizations, companies, and governmental agencies to use the findings from research in behavioural economics and apply them to solve, for example, social problems such as financial literacy, obesity, and fraud.

She is a recipient of numerous teaching and research awards in Canada and internationally. Her research is both published in the leading academic journals and featured in the popular press including NPR and BBC and she is a much sought after speaker by international government and non-governmental agencies such as Transparency International.

The Rotman School of Management at the University of Toronto is redesigning business education for the 21st century with a curriculum based on Integrative Thinking. Located in the world’s most diverse city, the Rotman School fosters a new way to think that enables the design of creative business solutions. The School is currently raising $200 million to ensure Canada has the world-class business school it deserves. For more information, visit www.rotman.utoronto.ca.

Ken McGuffin
Manager, Media Relations
Rotman School of Management
Voice: (416) 946-3818
E-mail: mcguffin@rotman.utoronto.ca