MICHAEL LEE-CHIN FAMILY INSTITUTE for Corporate Citizenship


MICHAEL LEE-CHIN FAMILY INSTITUTE FOR CORPORATE CITIZENSHIP

Creating a Model for Business Leadership

AIC Model Detailed View

Model	Market-oriented model of sustainability
Overview	A framework comprised of 3 multidimensional constructs: DNA, stakeholder involvement, and performance management
Reference	Crittenden, Victoria, William Crittenden, Linda Ferrell, O. C. Ferrell, and Christopher Pinney. "Market-oriented Sustainability: a Conceptual Framework and Propositions." Journal of the Academy of Marketing Science 39.1 (2011): 71-85.
Author 1	Victoria Crittenden
Author 2	William Crittenden
Author 3	Linda Ferrell
Reference Title	Market-oriented sustainability: a conceptual framework and propositions.
Reference Journal	Journal of the Academy of Marketing Science
Reference Publisher
Reference Year	2011
Approval Status	YES