MICHAEL LEE-CHIN FAMILY INSTITUTE for Corporate Citizenship


MICHAEL LEE-CHIN FAMILY INSTITUTE FOR CORPORATE CITIZENSHIP

Creating a Model for Business Leadership

AIC Model Detailed View

Model	The Virtue Matrix
Overview	Tool for strategic analysis and opportunity identification
Reference	Martin, R. 2002. The Virtue Matrix: calculating the return on corporate responsibility. Harvard Business Review, March, 2002.
Author 1	Martin, R.
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Reference Year	2002
Approval Status	YES