MICHAEL LEE-CHIN FAMILY INSTITUTE FOR CORPORATE CITIZENSHIP
Creating
a Model for Business Leadership
AIC Model Detailed View
Model
Supply and Demand Model of CSR
Overview
A firm's level of responsibility will depend on its size, diversification, research and development, government sales, advertising, consumer relationships, labour relations conditions and stage in industrial cycle
Reference
McWilliams, A. and Siegel, D. 2001. Corporate social responsibility: a theory of the firm perspective. Academy of Management Review 26 (1): 117-27.
