MICHAEL LEE-CHIN FAMILY INSTITUTE FOR CORPORATE CITIZENSHIP
Creating
a Definition Project for Business Leadership
AIC Definition Detailed View
Definition
is about the core behaviour of companies and the responsibility for their total impact on the societies in which they operate. CSR is not an optional add-on nor is it an act of philanthropy. A socially responsible corporation is one that runs a profitable business that takes account of all the positive and negative environmental, social and economic effects it has on society
Author 1
Marsden
Author 2
Author 3
Reference Journal
http://www.alter.be/socialresponsibility/people/marchri/en/displayPerson [23 June 2003]