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Rotman Professor Wins European Case Award

Toronto, March 3, 2010 –Toronto –A case study co-authored by David Soberman, a marketing professor at the University of Toronto’s Rotman School of Management, has been named the winner of the best marketing case study in the 2010 ecch European Case Awards.

The case, “Ford Ka: The Market Research Problem (A),” was written by Prof. Soberman, Prof. Markus Christen of INSEAD and Prof. She-Woong Chung of Singapore Management University.

Ecch European Case Awards have been presented by ecch annually since 1991 to provide formal recognition and exposure for successful case authors and their institutions and to raise the profile of the case method of teaching. Awards are made in up to nine management categories, plus one overall winning case for each year. London Business School won the overall award for the third time in the history of the Awards with a case study on Red Bull. Ecch is the largest single source of management case studies in the world, with more than 63,000 items in its catalogue.

Prof. Soberman holds a Ph.D. in Marketing from the University of Toronto and an MBA and BSc in Chemical Engineering from Queen's University in Kingston. Prior to joining the Rotman School in 2008, he spent twelve years as a faculty member at INSEAD. His teaching, research and consulting focus is on industrial marketing, distribution channels for consumer packaged goods, and retailing with direct involvement in the beer industry, the market research industry and markets for durable goods. His research has appeared in Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Marketing and the California Management Review.

The Rotman School of Management at the University of Toronto is redesigning business education for the 21st century with a curriculum based on Integrative Thinking. Located in the world’s most diverse city, the Rotman School fosters a new way to think that enables the design of creative business solutions. The School is currently raising $200 million to ensure Canada has the world-class business school it deserves. For more information, visit www.rotman.utoronto.ca.

Ken McGuffin
Manager, Media Relations
Rotman School of Management
Voice: (416) 946-3818
E-mail: mcguffin@rotman.utoronto.ca